Colleges and Universities Offering Bachelor of Science in Marketing in Zambia

  • Course Name: Bachelor of Science in Marketing(Marketing)
  • Major Subject: Marketing
  • Course Category: Degree Courses

Institutions Offering Bachelor of Science in Marketing

  •  Kwame Nkrumah University , Kabwe  
    Applicants are expected to hold any of the qualifications below:

    -Full Grade 12 or Form Five (5) Certificate with a minimum of 5 ‘O’ Level Credits in English,Mathematics and any other four (4) subjects. OR

    -Diploma in the relevant field from a recognized institution.

    Course Outline:

    First Year:
    BBS 110 Introduction to Financial Accounting
    BBS 140 Introduction to ICT
    BBS 150 Principles of Management
    BBS 160 Mathematical analysis
    BBS 170 Introduction to Microeconomics
    BBS 180 Business Communication and Environment

    Second Year:
    BAC 210 Management Accounting 1
    BMT 220 Principles of Marketing
    BAC 230 Corporate Finance
    BBS 260 Decision Making Techniques
    BBS 270 Introduction to Macroeconomics
    BBS 290 Business law

    Third Year:
    BEN 320 Fundamentals of Entrepreneurship
    BMT 330 Marketing Information System
    BMT 340 Marketing Communications
    BMT 350 Consumer Behaviour
    BMT 360 Marketing Research
    BMT 370 Sales Management

    Fourth Year:
    BBS 400 Research Methods in Business
    BBS 420 Strategic Management
    BHM 430 Organizational Behaviour
    BMT 440 International Marketing
    BBS 450 Services Marketing

    Electives:
    BMT 460 Intellectual Property
    BMT 470 Industrial Marketing
    BMT 480 Retail Marketing Management
    BMT 490 Digital Marketing




  •  Victoria Falls University of Technology , Livingstone   
    To qualify,applicants are required to have either of the following:

    -Grade 12 Certificate with five (5) Ordinary Levels including English and Mathematics.
    -Teacher’s Professional Qualification will be considered.
    -Relevant Professional Qualification will be considered.

    Course duration: 4 years
  •  University of East and Southern Africa , Lusaka  
    Course entry requirements

    -Passes at Credit level or better in at least five relevant subjects which should include English Language in the Zambian School Certificate, General Certificate of Education ‘O’ level or ‘O’ level Cambridge Overseas School Certificate
  •  Kenneth Kaunda Metropolitan University, Lusaka  




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