Colleges and Universities Offering Bachelor of Science in Marketing in Malaysia

Institutions Offering Bachelor of Science in Marketing

•  University of Southampton Malaysia, Iskandar Puteri  
  Course entry requirements
  (i) A-level
  -AAB excluding General Studies, with Mathematics (minimum grade 6/B) in GCSE/SPM
  
  (ii) IB Diploma
  -34 points overall, 17 at Higher Level, with Mathematics (minimum grade 6/B) in GCSE/SPM
  
  (iii) STPM
  -AAB excluding General Studies, with Mathematics (minimum grade 6/B) in GCSE/SPM
  
  (iv) UEC
  -AAAAA, with Mathematics (minimum grade 6/B) in GCSE/SPM
  
  (v) Foundation Year
  -Foundation Year programmes from the other institutions will be considered on a case by case basis.
  
  
  Note:
  -For all Business programmes the minimum standard is 'C' in SPM English (1119), 'C' in GCSE English, 'B' in IGCSE English as a Second Language or 6.5 in IELTS (with a minimum component score of 5.5). We will accept an equivalent standard in other qualifications approved by the University for entry to our programmes.
  
  Course duration: 3 years
  
  Mode of study: Full time
  
  Intake: September
  
  Course content:
  (i) Year 1
  -Introduction to Marketing
  -Introduction to Management
  -Management Analysis
  -Strategic Marketing Decisions
  -Introduction to Accounting and Financial Control
  -Technologies that Shaped the Business World: Digital Age
  
  Optional modules:
  -Foundations of Microeconomic
  -Ideas that Shaped the World 1 and 2
  -Commercial Law
  -Key Skills for Business
  
  (ii) Year 2
  -Digital Marketing
  -Analytics for Marketing
  -Business Research
  -Services Value for Digital Managers
  -Marketing Communications and Media Management
  
  Optional modules:
  -Organisational Effectiveness
  -Entrepreneurial Management
  -Human Resource Management
  -Management Ethics
  -Making Successful Decisions
  
  (iii) Year 3
  -Dissertation
  -Data Mining for Marketing
  -Measuring Marketing Effectiveness
  -Digital Marketing: Engaging with the Customer
  -Marketing Simulation
  
  Optional modules:
  -Corporate Social Responsibility and Sustainable Business
  -Risk Management
  -Project Management
  -New Venture Development

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