Colleges and Universities Offering Master of Science in Economic and Consumer Psychology in Ireland

Institutions Offering Master of Science in Economic and Consumer Psychology

•  National University of Ireland, Galway  
  Course Outline:
  The MSc in Consumer Psychology skills students up in three areas, their understanding of consumer behaviour, their ability to design for data collection and analyse consumer data and finally their knowledge of today’s business and organizational environment.
  Students will undertake a variety of modules that address these topics in Semesters 1 and 2.
  Across Semesters 1 and 2 and into Semester 3, they will undertake a group project addressing a consumer issue identified by an external organization. In this project, they will put their research skills into practice by designing and executing a piece of original research relevant to the field of consumer psychology and producing a series of relevant outputs including a literature review, pitch document, poster presentation and a research report.
  
  Modules List:
  • Consumer Psychology
  • Understanding Human Decision Making
  • Measuring Consumer Behaviour & Engagement
  • Data Analysis through R (The Irish Centre for High Performance Computing)
  • Design Thinking (Launchpad Innovation hub)
  • Consumers across Cultures and Contexts
  • Sustainable Consumption
  • Strategy and Innovation (J.E. Cairnes School of Business & Economics)
  • Principles of Marketing (J.E. Cairnes School of Business & Economics)
  • Tools and Insights from Industry (Industry leaders)
  • Work-based Project
  Assessment
  Each module will assess its learning outcomes in a manner suitable to its content. Assessment methods include essay-style submissions, oral examinations, poster presentations, and technical reports.

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