Colleges and Universities Offering Bachelor of Arts in Fashion Marketing(Honours) in Malaysia

  • Course Name: Bachelor of Arts in Fashion Marketing(Honours)()
  • Major Subject:
  • Course Category: Degree Courses

Institutions Offering Bachelor of Arts in Fashion Marketing(Honours)

  • First City University College First City University College, Petaling Jaya  
    Course entry requirements:
    (i) STPM – Minimum 2Cs and a Pass in English and Art (Pendidikan Seni) in SPM

    (ii) UEC – Minimum 5Bs

    (iii) GCE A-LEVEL – Minimum 2Cs

    (iv) FOUNDATION/MATRICULATION – Pass with minimum CGPA 2.0

    (v) DIPLOMA – Pass with minimum CGPA 2.0

    Other equivalent qualifications which are recognized by the Malaysian Qualifications Agency
    AND
    (vi) Pass Portfolio interview

    Course duration: 3 years

    Intake: February 2022, June 2022, September 2022

    Course content:
    (i) Year 1
    -Fashion Communication
    -Design and Illustration
    -Fashion Through Time
    -Desktop Publishing
    -Communication Writing Skills
    -Visual Communication
    -Fashion Marketing and Branding
    -Fashion Consumer Behavior
    -Computer Aided Design
    -Communication Presentation Skills

    (ii) Year 2
    -Fashion Marketing
    -Contemporary Design Influence
    -Textile Studies
    -Globalisation and E-Marketing
    Elective (select ONE):
    • Principles of Financial Accounting
    • Basic Pattern Construction
    -Fashion Coordination and Branding
    -Research Methodology
    -Visual Merchandising
    -Fashion Photography
    -Elective (select ONE):
    • Principles of Economic
    • Intermediate Pattern Construction
    -Industrial Training

    (iii) Year 3
    -Final Major Project 1
    -Research Methodology
    -Retail Marketing and Management
    -Merchandising and Buying
    -Final Major Project 2
    -Independent Study Dissertation
    -Portfolio Development




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