Colleges and Universities Offering Bachelor of Arts (Hons) in Business (Marketing) in Malaysia

Institutions Offering Bachelor of Arts (Hons) in Business (Marketing)

•  New Era University College, Kajang  
  Course entry requirements
  -STPM (CGPA 2.0) with 2 Principal Passes, and SPM with Mathematics and English Passes
  -UEC with 5 Credits inclusive of Mathematics and English
  -Foundation in Business (CGPA 2.0), New Era University College
  -Diploma in Marketing (CGPA 2.0), New Era University College
  -A Level / Other qualifications deemed equivalent by MQA
  
  Course duration: 3 years (including Industrial Training)
  
  Intake: February and May
  
  Course content:
  -Economics
  -Principles of Management
  -Business Mathematics
  -Business Accounting
  -Business Statistics
  -Principles of Marketing
  -Financial Management
  -Marketing Web Design
  -Customer Service Fundamentals
  -Organizational Behaviour
  -Consumer Behaviour
  -Human Resources Management
  -Strategic Marketing Management
  -Business Research Method
  -Contemporary and Emerging Marketing Perspectives
  -Integrated Marketing communications
  -Retail Marketing
  -Global Marketing
  -Services Marketing
  -Advertising Management
  -Digital Marketing Strategy
  -Industrial Training
  -Essay and Report Writing
  -English for Academic Purposes
  -Academic Writing
  -English for Academic and Professional Purpose
  -Internet Technologies and Information Services
  -Operating Systems
  -E-Business
  -E-Commerce
  -Interpersonal Relationship and Communication
  -Business Information Systems
  -Managing Professional Development

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