Colleges and Universities Offering Certificate in Tourism Marketing in South Africa

Institutions Offering Certificate in Tourism Marketing

•  College SA, Cape Town   
  Course content
  
  (i) Consumer behaviour in tourism
  
  (ii) Organisational behaviour in tourism principles
  
  (iii) Product-offering strategies
  
  (iv) Pricing strategies
  
  (v) Distribution strategies
  
  (vi) Marketing communication and advertising strategies
  
  (vii) Sales promotion and personal selling strategies
  
  (viii) eMarketing and direct marketing strategies
  
  (ix) Marketing collateral, PR and sponsorship strategies
  
  (x) Physical evidence, people and process strategies
  
  (xi) Marketing Principles
  
  (xii) Characteristics of tourism and marketing principles
  
  (xiii) The tourism marketing environment
  
  (xiv) Tourism marketing planning
  
  (xv) Tourism marketing research
  
  (xvi) Segmentation, targeting and positioning principles
  
  
  Entry requirements
  
  (i) Grade 10
  
  (ii) Learners must be at least 16 years of age
  
  (iii) The ability to read and write English
  
  
  Fees: R7,510
  
  
  Course duration: 12 months
  
  
  
  
  
•  Skills Academy, Pretoria  
  Subjects covered
  
  (i) Introduction to Business English
  
  (ii) Tourism Marketing (TM-101)
  
  
  Course requirements
  
  (i) Grade 10
  
  (ii) Learners must be at least 16 years of age
  
  (iii) Learners must be able to read and write in English
  
  
  Course duration: 4 months

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