Colleges and Universities Offering Bachelor of Commerce in Digital Marketing in South Africa

Institutions Offering Bachelor of Commerce in Digital Marketing

•  The Independent Institute of Education,Vega, Pretoria  
  Course entry requirements:
  -A National Senior Certificate (NSC) with Degree admission- A minimum of 30% for English, 40% for Mathematics or 60% for Mathematical Literacy/Technical Maths; OR
  -A National Certificate (Vocational) NC(V) with Degree admission – A minimum of 50% in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy/Technical Maths, with a minimum of 60%; OR
  -A Senior Certificate (SC) (with endorsement) with at least 33.3% for English, 40% for Mathematics on the HG; OR at least 60% for Mathematics on the SG; OR
  -A Senior Certificate (Amended) SC(A) with degree admission with at least 40% for Mathematics on the HG; OR at least 60% for Mathematics on the SG. A minimum of 30% in LOLT in NSC/ SC(a) OR with a min. of 33.3% in SC
  -For international qualifications: An USAf Exemption Certificate is required and meeting the relevant Maths and English requirements.
  -Alternatively, a cognate Higher Certificate or cognate 240 credit Diploma OR an Advanced Certificate OR 360 credit Diploma may satisfy the minimum admission requirements to degree studies. If discipline not cognate at least 20% of credits must be academic literacy or numeracy related.
  
  Senate Discretionary Admission
  Mature Age Exemption: A USAf Exemption Certificate is required:
  -Candidates having attained the age of 23 before or during the first year of registration with a Senior Certificate with a minimum of 40% in at least four higher or standard grade subjects, at least three of which shall have been passed simultaneously and one of which shall be a recognised higher grade subject; OR
  -Candidates must have attained the age of 45 before or during the first year of registration.
  -An USAf exemption Certificate is required.
  
  Senate Discretionary Mature Age Admission for students with a Senior Certificate with endorsement:
  -Candidates 23 years and older at point of registration, with an endorsed Senior Certificate can be accepted on a senate discretionary mature age admission. Their academic progress will be tracked and reported at Senate. An USAf Exemption Certificate is not required.
  
  Recognition of Prior Learning (RPL):
  -Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010).
  
  USAf approved cognate foundation programme:
  -Candidates who have completed an USAf approved cognate foundation programme from a registered and accredited provider may be admitted.
  An USAf Exemption Certificate is required - the Office of the Registrar will facilitate, on behalf of the student, an application for degree admission to USAf, once the student has provided proof of payment to USAf.
  
  Transfer students:
  -Candidates who have successfully completed at least 120 credits on the first year of a cognate degree may be admitted. The additional Maths/Math Lit/Technical Maths criteria falls away. However, if a student completed less than 120 credits, the admission criteria on the NSC or equivalent apply.
  
  OQSF qualifications:
  -Candidates with an OQSF Level 5 cognate qualification may be admitted, provided the OQSF qualification has at least 120 credits at NQF Level 5. An USAf Exemption Certificate is required - the Office of the Registrar will facilitate, on behalf of the student, an application for degree admission to USAf, once the student has provided proof of payment to USAf.
  
  Course duration: 3 years
  
  Mode of study: Full time
•  Stadio Higher Education, Helderkruin  
  Course entry requirements:
  -A Senior Certificate (SC) with degree endorsement;
  -A National Senior Certificate (NSC) with a minimum of 50% in four NSC 20-credit subjects and minimum of 30% in English Home Language or First Additional Language; or
  -A National Senior Certificate – Vocational Level 4 (NC(V)) with a minimum of 60% in three fundamental subjects, including English; and a minimum of 70% in three vocational subjects
  
  OTHER ACCESS PATHWAYS:
  -The STADIO Higher Certificate in Business Marketing (NQF 5); or
  -The STADIO Higher Certificate in Business Accounts Administration (NQF 5); or
  -A cognate Higher Certificate on NQF 5 OR Advanced Certificate on NQF 6 or Diploma on NQF 6.
  
  MATURE AGE EXEMPTION:
  Candidates who do not meet the requirements for degree studies listed above, but who have reached the ages of 23 or 45 respectively, may apply for Mature Age Exemption via the USAF Matriculation Board (https://mbit-application.usaf.ac.za/assessment/) under the following conditions:
  -Candidates who have reached/will reach the age of 23 during the first year of registration and who have achieved a Senior Certificate with a pass in at least four subjects, including one of the official languages experience and including one subject on Higher Grade; or
  -Candidates who have reached the age of 45 before or during the first year of registration.
  
  Course duration: 3 years
  
  Course content:
  (i) 1 year modules
  -Business Communication
  -Entrepreneurship
  -Marketing Practice (Advertising and Promotion)
  -Business Marketing
  -Financial Accounting
  -Digital Marketing 1
  -Fundamentals of Economics
  -Statistical Methods
  
  (ii) 2nd year modules
  -Marketing Practice (Branding and Promotions; Exhibitions and Trade Shows)
  -Marketing Planning
  -Marketing Management in Context
  -Micro Economics
  -Macro Economics
  -Digital Marketing Systems 2
  -Consumer Behaviour 1
  -Academic Literacy
  
  (iii) 3rd year modules
  -Strategic Marketing Planning
  -Digital Marketing Systems 3
  -Research Methodology
  -Consumer Behaviour 2
  -Work-Integrated Learning
•  Prestige Academy, Cape Town  
  Course Outline:
  
  First Year:
  Business Communication
  Entrepreneurship
  Marketing Practice (Advertising & Promotion)
  Business Marketing
  Financial Accounting
  Digital Marketing
  Fundamentals of Economics
  Academic Literacy
  
  Second Year:
  Marketing Practice (Branding & Promotions; Exhibitions & Trade Shows)
  Marketing Planning
  Marketing Management in Context
  Micro Economics
  Macro Economics
  Digital Marketing Systems (Social Media Marketing & Digital Marketing Communications)
  Consumer Behaviour
  Statistical Methods
  
  Third Year:
  Strategic Marketing Planning
  Digital Marketing Systems
  Research Methodology
  Consumer Behaviour
  Work-Integrated Learning

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