Colleges and Universities Offering Master of Business Administration in Marketing and Sales in Ivory Coast

  • Course Name: Master of Business Administration in Marketing and Sales()
  • Major Subject:
  • Course Category: Masters Courses

Institutions Offering Master of Business Administration in Marketing and Sales

  • Graduate School of Management Graduate School of Management, Abidjan  
    MBA Marketing and sales

    Graduates from the Masters in Marketing & sales programme are expected to take up middle as well as senior level management positions in the following areas:

    -Marketing, Sales
    -International Marketing
    -Media Planning
    -Brands Management
    -Product Management
    -Distribution
    -Customer Service
    -Export Management
    -Press Officer
    -Promotion Management
    -General Business
    -Business Development

    Course outline for MBA Marketing and sales:

    Semester 1

    MATH525:
    Quantitative Techniques for Managers

    ACCT536:
    Management Accounting

    MKTG574:
    Global Marketing Strategy

    BSAD522:
    Operations Management

    MGNT515:
    Leadership, Change Management and People Performance

    Semester 2

    BSAD553:
    Corporate Governance and Ethics in the Global Envt.

    MGNT561:
    Contemporary Strategic Management & Planning

    ACCT567:
    Management of Financial Resources & Decision Making

    ECON542:
    Managerial Economics

    BSAD590:
    Research Methods for Business & Management

    Semester 3

    MKTG628:
    Digital Marketing

    MKTG646:
    Integrated Marketing Communications

    MKTG638:
    International Marketing

    MKTG657:
    Sales and Sales Force Management

    MKTG665:
    Relationship Marketing

    Semester 4

    BSAD694:
    Thesis Seminars

    BSAD699:
    Thesis Defense

    BSAD698:
    Final Manuscript

    BSAD684:
    Leadership and Innovation Seminars













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