Colleges and Universities Offering Bachelor of Business Administration in Marketing management in Ivory Coast

  • Course Name: Bachelor of Business Administration in Marketing management()
  • Major Subject:
  • Course Category: Degree Courses

Institutions Offering Bachelor of Business Administration in Marketing management

  • Graduate School of Management Graduate School of Management, Abidjan  
    Bachelor of Business Administration in Marketing Management

    Course Outline

    Semester 1
    ENGL197: Reading Comprehension
    ENGL193: Academic and Business Writing
    ENGL186: Listening and Speaking Skills
    ENGL181: Western Civilization
    FREN19: Techniques d'Expression
    MATH189: College Algebra

    Semester 2
    ACCT221: Financial Accounting I
    BSAD235: Business Communication
    COSC271: Information Technology
    ECON241: Microeconomics
    ENGL211: English for Business
    MATH209: Quantitative Techniques
    MGNT234: Principles of Management

    Semester 3
    MKTG211: Principles of Marketing
    MGNT221: Organizational Behaviour
    ECON242: Macroeconomics
    ACCT222: Financial Accounting II
    ACCT231: Cost Accounting I
    COSC272: Spreadsheet & Dbase
    ENGL212:English for Academic Purposes

    Semester 4
    BSAD325: Organizational Theory and Practice
    MGNT351: The Business Environment
    HRMN333: Human Resource Management
    MKTG352: Consumer Behaviour
    BSAD341: Business Law I
    ENGL313: English for Critical Thinkin

    Semester 5
    BSAD362: International Business Communications
    BSAD399: Project Management
    BSAD352: Managing in Organizations
    MKTG324: Customer Relationship Management
    COSC372: Management Information System (MIS)
    BSAD342: Business Law II
    MKTG316:Marketing Policy, Planning & Communication(MPPC)

    Semester 6
    BSAD465: Business Research Methods
    MKTG446: Strategic Marketing Management
    MKTG420: Contemporary Issues in Marketing
    BSAD449: Total Quality Management
    COSC422: Computer Application to Business & Finance
    BSAD425: Corporate Strategy and Planning
    MKTG426:Planning and Controling Advertising Campaign

    Semester 7
    BSAD415: International Business Case Study
    BSAD450: Entrepreneurship Development
    MKTG472: Integrated Marketing Communication
    BSAD477: International Trade & Payment
    MKTG475: Brand Management

    Semester 8
    COSC486: Seminar 1
    BSAD489: Seminar 2
    HRMN488: Seminar3
    BSAD499: Thesis Defense

    Course Duration:4-years [8-semesters]




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