Colleges and Universities Offering Digital Copywriting and Content Marketing Course in South Africa

  • Course Name: Digital Copywriting and Content Marketing Course()
  • Major Subject:
  • Course Category: Certificate Courses

Institutions Offering Digital Copywriting and Content Marketing Course

  • Digital School of Marketing DSM Digital School of Marketing DSM, Ferndale  
    Modules:

    Introduction to Copywriting
    -Influencing your target market through copywriting and content marketing
    -Creating digital touchpoints
    -Creating press releases
    -Creating copy for mobile, emails and websites
    -Writing landing pages with SEO techniques

    Approaching Your Content Marketing
    -Understanding personas
    -Creating your personas
    -Creating brand copywriting guidelines
    -Storytelling techniques

    SEO Copywriting Techniques
    -Defining your goals with keyword strategies
    -Defining site architecture based on keywords
    -Keyword research strategies
    -Keyword auditing tools

    Data Analytics in Content Marketing
    -Understanding your business objectives
    -Measuring your success metrics on different data tools




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