Colleges and Universities Offering Diploma in Marketing in South Africa

  • Course Name: Diploma in Marketing(Marketing)
  • Major Subject: Marketing
  • Course Category: Diploma Courses

Diploma in Marketing is an educational program designed to provide students with a comprehensive understanding of the principles and practices of marketing within the South African business context. The program covers a wide range of topics such as;
(i) Marketing principles
(ii) Consumer behavior
(iii) Market research
(iv) Advertising and promotion
(v) Digital marketing
(vi) Sales management
(vii) Branding
(viii) Public relations
(ix) Marketing strategy.

The course may include a combination of theoretical lectures, practical exercises, case studies and industry projects. Students may also have the opportunity to gain hands-on experience through internships or work placements, allowing them to apply their knowledge in real-world marketing environments.

In South Africa, graduates holding a Diploma in Marketing may work as:
a. Digital Marketing Specialist
b. Public Relations Assistant
c. Media Planner
d. Customer Relationship Manager
e. Marketing Researcher
f. Retail Merchandiser
g. E-commerce Specialist
h. Market Analyst
i. Event Coordinator
j. Marketing Coordinator
k. Marketing Assistant
l. Brand Ambassador
m. Sales Representative
n. Advertising Assistant
o. Market Research Analyst

Institutions Offering Diploma in Marketing

  • Nelson Mandela University  Nelson Mandela University , Port Elizabeth   
    Course entry requirements:
    Admission requirements for current Grade 12 learners:
    -Minimum NSC statutory requirements for diploma entry must be met.
    -An applicant with NSC Grade 12 Mathematics or Technical Mathematics requires a minimum Applicant Score of 330.
    -An applicant with NSC Grade 12 Mathematical Literacy requires a minimum Applicant Score of 345.
    -NSC achievement rating of at least 40% for Mathematics or Technical Mathematics or 60% for Mathematical Literacy.

    Admission requirements for applicants who matriculated prior to 2008:
    -Senior Certificate with at least five subjects passed.
    -The language of instruction must be passed with a minimum HG=E or SG=C, as well as any other 2nd language.
    -Learners must score at least 24 points on the university’s SPS rating scale.

    Course duration: 3 years

    Mode of study: Full time
  • Ikage SD College Ikage SD College, Gemiston  
    Duration: 18 months

    Minimum entry requirement:
    -A National Senior Certificate with a National or Grade 12 or
    -An N3 Certificate or
    -An equivalent qualification

    Course Overview:
    1. N4
    -Entrepreneurship and Business Management N4;
    -Marketing Management N4; and
    -Management Communication N4.
    -Computer Practice N4;
    -Introductory Computer Practice N4;
    2. N5
    -Marketing Management N5;
    -Sales Management N5
    -Entrepreneurship and Business Management N5;
    -Computer Practice N4;
    -Public Relations N5;
    -Labour Relations N4;
    3. N6
    -Marketing Management N6;
    -Sales Management N6;
    -Marketing Communication N6;
    -Marketing Research N6.
  • Brooklyn City College Brooklyn City College, Pretoria  
    Minimum entry requirement:
    A senior certificate or an appropriate National Certificate (N3), or a National Senior Certificate, or an equivalent qualification.

    1. N4 1 year
    2. N5-N6 1 Year

    Modules Overview:
    1. Computer Practice N4, Marketing Management N4, Management Communication N4, Entrepreneurship & Business Management N4.
    2. Computer Practice N5, Sales Management N5, Marketing Management N5, Entrepreneurship & Business Management N5.
    3. Marketing Management N6, Sales Management N6, Marketing Communication N6, Marketing Research N6.

    Tuition fees:
    1. N4= R13,788.00
    2. N5-N6= R10,788.00

    Exam Fee: R100 per Semester
  • Vaal University of Technology Vaal University of Technology, Vanderbijlpark  
    Duration: 3 years

    Minimum entry requirement:
    -English level 4
    -Mathematics level 3 Or Mathematics literacy level 6

    Modules Overview:
    -Marketing I,
    -Accounting for Marketers,
    -English Online,
    -Consumer behaviour,
    -ICT Skills,
    -Applied Communication Skills 1.;
    -Personal Selling.
    -Marketing II,
    -Quantitative Techniques I,
    -Mercantile Law,
    -Economics I;
    -Applied Communication Skills II.
    -Marketing III,
    -Sales Management III,
    -Marketing Research III,
    -Applied Marketing Management (WIL);
    -Integrated Marketing Communication
  • Berea Technical College Berea Technical College, Durban  
    Duration: 2 years

    Minimum entry requirement:
    -Grade 12

    Course Outline:
    -Develop financial literacy on a theoretical and practical level.
    -Apply principles used and supplied to market researchers in practice.
    -Understand planning market strategies for international markets.
    -Develop creative marketing strategies in addressing marketing problems and opportunities by way of a comprehensive case study.
  • University of Johannesburg University of Johannesburg, Johannesburg  
    Entry Requirements:
    -An applicant is required to comply with the programme’s minimum admission criteria based on either the National Senior Certificate (NSC), the National Certificate (Vocational) (NCV), National Senior Certificate for Adults (NASCA) or Amended Senior Certificate (SC(a)).
  • INTEC College INTEC College, Cape Town  
    Duration: 24 months

    Minimum entry requirement:
    Grade 12 (Std 10) or equivalent NQF qualification or 4 years verifiable and relevant working experience.

  • Central University of Technology Central University of Technology, Bloemfontein  
    Course duration: 3 years
  • Cape Peninsula University of Technology Cape Peninsula University of Technology, Cape Town  
    Duration: 3 years
  • Mangosuthu University of Technology Mangosuthu University of Technology, Umlazi  
  • Omega Bible Theological College Omega Bible Theological College, Mbombela   

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