Colleges and Universities Offering Bachelor of Marketing and Management in Uganda

Course Name: Bachelor of Marketing and Management(Marketing and Management)
Major Subject: Marketing and Management
Course Category: Degree Courses

Institutions Offering Bachelor of Marketing and Management

ESLSCA Business School, Kamplala
Year One
Semester one
MANG1102 : Principles of Management : (Credit Units: 4)
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ECON 1101 : Microeconomics : (Credit Units: 3)
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MRKT 1101 : Principles of Marketing : (Credit Units: 4)
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MANG1103 : Statistics for Business and Economics I : (Credit Units: 4)
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MANG1104 : Business Communication Skills : (Credit Units: 4)
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HUMN 1101 : Business Law : (Credit Units: 4)

Year One
Semester Two
MANG1203 : Statistics for Business and Economics II : (Credit Units: 4)
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FINC 1206 : Macroeconomics : (Credit Units: 4)
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ACCT 1202 : Accounting for Managers : (Credit Units: 4)
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MANG1204 : Principles of Business Administration : (Credit Units: 4)
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MANG1202 : Information System and Technology : (Credit Units: 4)

Year Two
Semester One
MRKT 2101 : Consumer Behaviour : (Credit Units: 4)
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MRKT 2103 : Marketing Management : (Credit Units: 4)
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MRKT 2104 : Marketing Research : (Credit Units: 4)
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MRKT 2105 : Introduction to Non – Profit and Social Marketing : (Credit Units: 4)
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MANG 2101 : Managerial Decision : (Credit Units: 4

Year Two
Semester Two
MRKT 2201 : Advertising and Promotion : (Credit Units: 4)
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MRKT 2202 : Marketing Strategy : (Credit Units: 4)
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MRKT 2203 : Marketing Services : (Credit Units: 4)
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MRKT 2204 : E- Marketing : (Credit Units: 4)
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MRKT 0000 : Elective (Choose ONE Elective Course) : (Credit Units: 4)

Year Three
Semester One
MRKT 3101 : International marketing and Exporting : (Credit Units: 4)
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MRKT3101 : International marketing and Exporting : (Credit Units: 4)
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MRKT 3102 : Marketing Channels : (Credit Units: 4)
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MRKT3103 : Human Resource Management : (Credit Units: 4)
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MRKT3000 : Dissertation I: Research Project : (Credit Units: 4)
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MRKT 0001 : Elective (Choose ONE Elective Course) : (Credit Units: 4)

Year Three
Semester Two
MRKT 3202 : Supply Chain Management : (Credit Units: 4)
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MRKT 3201 : Retail Marketing : (Credit Units: 4)
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MANG 3203 : Quantitative Approach to Decision Making : (Credit Units: 4)
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MRKT 3000 : Dissertation II: Research Project : (Credit Units: 4)
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MRKT 0002 : Elective (Choose ONE Elective Course) : (Credit Units: 4)

Duration:3 years

Entry requirements:

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