Colleges and Universities Offering Certificate in Marketing and Advertising in Zimbabwe

Institutions Offering Certificate in Marketing and Advertising

•  Blended Education College of Southern Africa, Bulawayo  
  Course Outline:
  
  Basic Principles of Marketing
  
  Customer Satisfaction & Exchange
  Marketing Management Orientation and Philosophies
  The Importance of a Competitive Advantage
  The Marketing Function and Process
  The Marketing Environment and Competitors
  
  The Micro & Market Environment
  The Macro-environment (PESTLE)
  Types of Competitors and the Competitive Arena
  Analysing Key Competitors
  Consumer Behaviour, Research & Market Decision Making
  
  Consumer Decision Making
  Internal Factors influencing Consumer Decision Making
  External/socio-cultural Factors Influencing Consumer Decision Making
  Research and Marketing Decision Making
  Segmentation, Targeting & Positioning
  
  Nature of Consumer Markets & Segmentation
  Targeting
  Positioning
  The Influence of Digital World on Segmentation, Targeting & Positioning

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