Colleges and Universities Offering Master of Science in Digital Marketing in Ireland

Institutions Offering Master of Science in Digital Marketing

•  Dublin City University, Dublin  
  Delivery Modes: Full-Time
  
  Duration: 1 year
  
  About the course:
  Full time students (DC516) will undertake six core modules in a range of digital marketing related topics in addition to an applied research project or dissertation in 12 months.
  Digital Marketing Mechanics and Authorship provides students with the technical knowledge and skills to author and communicate brand messaging using common and emerging digital marketing technologies. Delivered by experienced practitioners, the Digital Marketing & eBusiness Management module enables students to deliver and manage tactical digital marketing and e-commerce campaigns and projects. Students develop creative digital advertising campaigns and learn how to manage digital advertising operations in the Digital Advertising & Communications module.
  Strategic Thinking & Data Analytics equips students with the knowledge of a variety of data visualization techniques and statistical techniques to make sense of the emergence and exponential growth of big data. Building upon this, the purpose of the Marketing Strategies & Metrics module is to motivate students’ appreciation of current needs for marketing metrics and to develop a comprehensive understanding of strategy-based performance measurement frameworks.
  Finally, students are introduced the tools and techniques for constructing, optimizing and maintaining websites as part of the Applied Web Design & Development module, addressing web usability, design guidelines and user experience.
  Both the Dissertation and Practicum affords students opportunity to exercise their creative, questioning, analytic, and writing skills in a focused and practical manner. Whereas the dissertation is a critical evaluation of a research question primarily from an academic perspective, the practicum is intended to expose the student to an analysis of a real-world problem. While their focus is different (primarily academic or applied) they must each contain a substantial piece of primary research and students are expected to put into practice the theoretical materials covered in earlier modules.
  Assessments include:
  • Complete a search engine optimization (SEO) report for a chosen client
  • Design and run a digital advertising campaign
  • Demonstrate mastery of analytics techniques using large social media data sets
  • Complete Google Analytics, AdWords, Video Advertising Certifications
  • Develop websites using industry recognized content management systems
•  National University of Ireland, Galway  
  Course Outline:
  The Programme will develop the students’ knowledge, skills and critical understanding of digital marketing to an advanced level. Given the relentless pace of change in Digital Marketing, students will be exposed to the latest cutting-edge ideas, strategies, techniques and digital marketing frameworks through the analysis of industry best practice.
  
  Assessments include applied projects, reports, pitches, campaigns, audits, presentations, case studies and/or written examinations.
  
  To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take 12 obligatory subjects and complete a week long Summer School (which takes place directly after semester 2 exams end in May) and an Applied Marketing Project.
•  Technological University of the Shannon, Athlone  
  Course entry requirements
  1. A minimum 2.2 honours bachelor degree (Level 8) in a Business discipline
  
  OR
  
  1. A minimum 2.2 honours bachelor degree (Level 8) in a non-Business discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning
  
  OR
  
  1. Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered. International students must evidence a proficiency in English language for example IELTS 6.0 An interview may form part of the selection process.
  
  Course duration: 1 year
•  Technological University Dublin, Dublin  
  Duration: 1 year

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