Colleges and Universities Offering Bachelor of Business (Honours) in Marketing in Malaysia

Institutions Offering Bachelor of Business (Honours) in Marketing

•  Tunku Abdul Rahman University College, Kuala Lumpur  
  Course duration: 3 years
  
  Intake: June, November and January
  
  Course content:
  -IT Fundamentals and Applications
  -Business Communication
  -Quantitative Methods
  -Principles of Accounting
  -Economics
  -Elective I
  -Elective II
  -Principles of Management
  -Principles of Marketing
  -Consumer Behaviour
  -Organisational Behaviour
  -Commercial Law
  -Human Resource Management
  -Management Information Systems
  -Retail Management
  -Principles of Finance
  -Operations Management
  -Case Study
  -Pricing Strategy
  -Product Innovation
  -Strategic Planning and Management
  -Marketing Insight
  -Brand Building Advertising and Promotion
  -Integrated Marketing Communications
  -Digital Marketing
  -International Marketing Strategy
  -Entrepreneurship
  -Social Commerce
  -Industrial Training
  -Elective III
  -Elective IV
•  University of Technology Sarawak, Kuching  
  Course entry requirements
  -Pass STPM with minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level or equivalent; or
  -Pass STAM with a minimum Grade of Jayyid and a pass in Mathematics and English at SPM level; or
  -Any qualifications equivalent to Diploma or Advanced Diploma (MQF, Level 4 or 5); or
  -Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00; or
  -Pass in UEC with five (5) Grade B’s; or
  -Other equivalent qualifications recognized by the Malaysian Government
  -Note: International students are required to achieve a minimum score of 5.5 for IELTS or its equivalent
  
  Course duration:
  (i) Full Time – 3 years
  (ii) Part-Time – 5 years

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