Colleges and Universities Offering Certificate in Marketing Administration in South Africa

Institutions Offering Certificate in Marketing Administration

•  INTEC College, Cape Town  
  Duration: 18 months
  
  Minimum entry requirement:
  Grade 10 (Std. 8) or equivalent, or 3 years relevant work experience, computer literacy and access to a PC.
  
  Modules Overview:
  1. Business Administration
  - Cash control
  - The safe-keeping of money: banking
  - The recording of money received and paid out
  - Credit control
  - The control of purchases
  - Forms of business ownership
  - Difference between a partnership and a company
  - Capital formation
  - The nature of trade
  - The trader
  - Purchase, receipt and control of stock
  - Storage and re-ordering of stock
  - Sales and dispatches
  - Contract of purchase and sale
  - Organisations affecting trade and industry
  - Insurable risks in commerce and industry
  - Staff planning and organisation
  - Wage systems and records
  - Laws concerning staff
  2. Principles of Marketing
  - Introduction to marketing
  The marketing environment
  - Consumer behaviour
  - Marketing segmentation, targeting and positioning
  - MIS and marketing research
  - Product planning, management and new product development
  - Distribution management
  - Pricing products
  - Promotions
  - Marketing strategy planning, implementation and control, and marketing in special fields
  3.Communication
  - Theoretical Aspects of Communication
  - Written Communication

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