Colleges and Universities Offering Marketing Management Course in South Africa

Institutions Offering Marketing Management Course

•  Digital School of Marketing DSM, Ferndale  
  Course Duration:
  
  3 – 4 months
  
  Modules:
  
  
  Module1 – Sales and Marketing
  
  -Definition of sales and marketing
  -Marketing strategy
  -Sales management and marketing management
  -Responsibilities of marketing and sales
  -Customer relations
  -Closing the gap between sales and marketing
  -Marketing and sales in a business environment
  -Understanding and implementing the sales funnel
  
  Module 2 – Marketing Communications Concepts
  -Identifying and understanding the target audience
  -Marketing mix fundamentals
  -Digital Marketing channels
  -Differentiating from the competition
  -Developing key marketing messages
  -Selecting communication channels
  
  Module 3 – Defining your Audience
  -Finding your ideal target audience
  -Brand copy guidelines
  -Defining your online audience
  -The use of persuasive language
  
  Module 4 – Brand Positioning
  -Brand positioning for your audience
  -Creating a positioning strategy
  -Understanding brand positioning
  -Developing competitive brand positioning strategy for your company
  
  Module 5 – Managing a Corporate Brand
  -Creating a corporate brand
  -Types of corporate identities
  -Corporate brand reputation
  -Designing a brand portfolio
  -Strategies to build a strong brand portfolio
  
  Module 6 – Branding Growth Strategies
  -Understand brand growth strategies
  -Brand extension strategies
  -Brand endorsement strategy
  
  Module 6 – Leadership Skills
  -Understand differences between leaders and managers
  -Leadership styles
  -Leadership techniques
  -Motivation theories in management
  
  Module 7 – Supervise a technical project team
  
  -Project management in marketing
  -Stages of project management cycles
  -Stakeholder communication
  -Project reporting
  -Mitigation of business risk
  
  Module 9 – Role of Technology Marketing
  -Role technology in marketing
  -CRM implementation
  -Social and traditional CRM systems
  -Implementation of CRM systems
•  Skills Academy, Pretoria  
  Course duration: 4 Months

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