Colleges and Universities Offering Bachelor of Commerce in Marketing in Tanzania

  • Course Name: Bachelor of Commerce in Marketing()
  • Major Subject:
  • Course Category: Degree Courses

Institutions Offering Bachelor of Commerce in Marketing

  •  Jomo Kenyatta University of Agriculture and Technology JKUAT Arusha Centre, Arusha  
    Course Structure

    YEAR I

    Semester I
    HRD 2101 - Communication Skills
    HBC 2101 - Introduction to Accounting I
    HBC 2102 - Introduction to Business
    HBC 2103 - Mathematics for Business
    HBC 2104 - Introduction to Micro-economics
    HBC 2105 - Principles of Management
    HBC 2106 - Foundation of Computer Systems
    HBC 2112 - Principles of Marketing
    SZL 2111 - HIV/AIDS

    Semester II
    HRD 2102 - Development Studies and Ethics
    HBC 2107 - Introduction to Accounting II
    HBC 2108 - Organisational Theory & Development (new unit)
    HBC 2109 - Insurance and Risk Management
    HBC 2110 - Introduction to Business Statistics
    HBC 2111 - Introduction to Macro- economics
    HBC 2204 - Human Resource Management
    HBC 2206 - Business Law
    HBC 2202 - Introduction to Financial Management

    YEAR II
    Semester I
    HBC 2201 - Intermediate Accounting 1
    HBC 2203 - Cost Accounting
    HBC 2205 - Intermediate microeconomic theory
    HBC 2207 - Principles of Auditing
    HBC 2209 - Organisational Behaviour
    HBC 2210 - Operations Research I
    HBC 2211 - Introduction to Taxation
    HBC 2212 - Computer Applications for Business
    HBC 2303 - Strategic Management

    Semester II
    HBC 2208 - Intermediate accounting II
    HBC 2213 - Intermediate macroeconomics
    HRD 2401 - Entrepreneurship Skills
    HBC 2301 - Money and Banking (new unit)
    HBC 2302 - Behavioural Science
    HBC 2305 - International Business Management
    HBC 2306 - Company Law
    HSC 2408 - Technology and Innovation
    HBC 2401 - Management Accounting
    HCB 2307 - Industrial attachment (8 weeks)

    YEAR III
    Semester I
    HBC 2304 - Research Methodology
    HCB 2404 - Project Management
    HBC 2403 - Management Research Project (proposal)
    Plus six (6) specialization units

    Semester II
    HBC 2402 - Production and Operation Management (new)
    HBC 2405 - Procurement & Logistic Management (new)
    HBC 2403 - Management Research Project (final report)
    Plus six (6) specialization units

    CORE COURSE SPECIALIZATION UNITS

    Semester I
    HBM 2301 - Consumer behaviour
    HBM 2302 - Sales Management
    HBM 2304 - Marketing Logistics (new)
    HBM 2303 - Marketing Management
    HBM 2305 - Marketing Research
    HBM 2306 - Industrial Marketing

    Semester II
    HBM 2401 - Strategic Marketing
    HBM 2402 - Marketing Communication Strategy
    HBM 2403 - Advertising
    HBM 2404 - Service Marketing
    HBM 2405 - Strategic Brand Management
    HBM 2406 - Global Marketing

    Duration: 3 years

    i) Be a holder of Ordinary Level Certificate with at least three credits(C and above) or five passes (D) in relevant subjects including English and Mathematics and Advanced Level Certificate with at least two principals in Accounting, Economics, Mathematics, Commerce, Geography, History with a minimum of 2.5 grade points for Bachelor of Commerce whereby A=5, B=4, C=3, D=2, E=1, S=0.5, F=0

    ii. Be a holder of Ordinary Level Certificate with at least three credits(C and above) or five passes (D) in relevant subjects including English and Mathematics and Advanced Level Certificate with at least two principals in Mathematics and Physics/ Economics/ Geography with a minimum of 2.5 grade points for Bachelor of Business Information Technology. OR

    iii. Be a holder of Ordinary Level Certificate with at least three credits or five passes in relevant subjects including English and Mathematics and a relevant accredited Diploma of not less than distinction or credit






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