Colleges and Universities Offering Sales Management Course in South Africa

  • Course Name: Sales Management Course()
  • Major Subject:
  • Course Category: Certificate Courses

Institutions Offering Sales Management Course

  • Digital School of Marketing DSM Digital School of Marketing DSM, Ferndale  
    Modules:

    Module 1 – The Role of Sales and Marketing
    -Communications strategies with sales and marketing teams
    -Sales management
    -Aligning strategies of sales and marketing
    -Sales in new digital environment
    -Customer relationship management
    -Adapting sales to the business environment

    Module 2 – Marketing Communication Concepts
    -Marketing communications concepts
    -Marketing communications channels
    -Lateral thinking in marketing
    -High and low thinking marketing strategies

    Module 3 – Sales Funnels
    -Understanding the businesses sales funnel
    -Awareness in sales through sales funnelling
    -Purchase phase in sales
    -Retention in sales
    -Advocacy in sales
    -Multi-Channel marketing


    Module 4 – Personal Selling
    -Understanding personal selling
    -Misconceptions about Personal Selling
    -B2B vs B2C Selling
    -Personal selling techniques
    -Time management in sales


    Module 5 – Selling Processes
    -Selling processes of an organisation
    -Prospecting a new client through sales
    -Getting client buy in
    -Customer relationships building
    -Customer retention
    -Negotiation tactics


    Module 6 – Sales Forecasting, Budgeting, and Pricing Strategies
    --Sales forecastingSales forecasting techniques
    -Pricing strategies in sales
    -Sales Budgeting
    -Sales quotas


    Module 7 – Sales Planning and Requirements
    -Sales team structure
    -Centralisation and de-centralisation in sales
    -Departmentalising sales teams
    -Key account management
    -Recruitment and selection in sales teams


    Module 8 – Sales Training and Development
    -Sales team training
    -Sales training processes
    -Coordinating sales team training


    Module 9 – Role of Technology in Sales
    -Introduction to information and technology
    -Sales management and IT
    -CRM systems in sales
    -CRM’s and Customer support
    -CRM implementation in organisations


    Module 10 – Leadership in Sales
    -Management and leadership
    -Motivational strategies in sales teams
    -Compensation Plan in sales management


    Module 11
    – Customer Service in Sales
    -Sales team evaluation
    -Sales volume analysis
    -Marketing cost analysis


    Module 12 – Supervise a technical project team
    -Project management and supervision practices
    -Project team during the project initiating phase
    -Project planning
    -Project execution
    -Project monitoring and controlling phase





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